Learn what marketing practices can positively impact behavior The
success of the application of commercial marketing practices to
change behavior for the betterment of society and the individual is
getting more attention. Social Marketing: Advances in Research and
Theory explores the use of social marketing through a variety of
effective approaches. Chapters examine case studies and qualitative
research to gain insight into the adoption of marketing practices
to enable social change. This superb collection of top
presentations from the SMART (Social Marketing Advances in Research
and Theory) inaugural conference held in 2004 in Alberta, Canada
provides examples of the latest commercial marketing practices to
change behavior such as programs to encourage people to quit
smoking or increase seat belt usage. Social Marketing: Advances in
Research and Theory presents top experts who provide a wide variety
of specific examples explaining ways to enable social marketing to
positively impact behavior. This helpful resource provides a broad,
useful understanding of this unique type of marketing and its
goals. Chapters offer extensive references and detailed tables and
figures to clearly present data. Topics in Social Marketing:
Advances in Research and Theory include: a case study on approaches
to anti-doping behavior in sports a case study reviewing the
evolution of the Canadian Heritage anti-racism campaign applying
social marketing concepts to increase capacity of programs in a
state health department research into a recycling promotion
technique using Internet technology to study the impact of
anti-smoking messages issues involved in the voluntary change in
behavior of automobile users charity support behaviors Social
Marketing: Advances in Research and Theory is an insightful
resource valuable to academics and practitioners interested in
social marketing, or anyone working with nonprofits to change
individual behavior and better society.
General
Imprint: |
Routledge Member of the Taylor and Francis Group
|
Country of origin: |
United States |
Release date: |
May 2007 |
First published: |
2007 |
Authors: |
Walter W. Wymer Jr
• Debra Basil
|
Dimensions: |
234 x 156 x 19mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
|
Pages: |
184 |
ISBN-13: |
978-0-7890-2965-2 |
Categories: |
Books >
Business & Economics >
Economics >
General
|
LSN: |
0-7890-2965-0 |
Barcode: |
9780789029652 |
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