As many organizations learn the hard way, getting Internet exposure
for a just cause is not as easy as it seems. Connected Causes:
Online Marketing Strategies for Nonprofit Organizations lays bare
the most effective strategies that nonprofits often pay big money
for consultants to unveil. Facing a climate of stiff competition
for funds, volunteers, and policy influence, this book will help
managers in all types of nonprofit organizations more effectively
use current Internet technologies to build a widely recognized
brand that retains a loyal and supportive base. Examples and tips
throughout make this a very practical handbook.
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