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Books > Business & Economics > Business & management > International business

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Global Marketing (Paperback, Global ed of 7th revised ed) Price: R1,049
Discovery Miles 10 490
Repayment Terms: R98 pm x 12*
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Global Marketing (Paperback, Global ed of 7th revised ed): Warren J. Keegan, Mark Green

Global Marketing (Paperback, Global ed of 7th revised ed)

Warren J. Keegan, Mark Green

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Price R1,049
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Discovery Miles 10 490 | Repayment Terms: R98 pm x 12*

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For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: March 2012
First published: 2013
Authors: Warren J. Keegan • Mark Green
Dimensions: 276 x 215 x 20mm (L x W x T)
Format: Paperback
Pages: 600
Edition: Global ed of 7th revised ed
ISBN-13: 978-0-273-76671-1
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-273-76671-6
Barcode: 9780273766711

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