According to Ben McCorkle, the rhetorical canon of
delivery--traditionally seen as the aspect of oratory pertaining to
vocal tone, inflection, and physical gesture--has undergone a
period of renewal within the last few decades to include the array
of typefaces, color palettes, graphics, and other design elements
used to convey a message to a chosen audience. McCorkle posits that
this redefinition, while a noteworthy moment of modern rhetorical
theory, is just the latest instance in a historical pattern of
interaction between rhetoric and technology. In "Rhetorical"
"Delivery as Technological Discourse: A Cross-Historical Study,"
McCorkle explores the symbiotic relationship between delivery and
technologies of writing and communication. Aiming to enhance
historical understanding by demonstrating how changes in writing
technology have altered our conception of delivery, McCorkle
reveals the ways in which oratory and the tools of written
expression have directly affected one another throughout the
ages.
To make his argument, the author examines case studies from
significant historical moments in the Western rhetorical tradition.
Beginning with the ancient Greeks, McCorkle illustrates how the
increasingly literate Greeks developed rhetorical theories intended
for oratory that incorporated "writerly" tendencies, diminishing
delivery's once-prime status in the process. Also explored is the
near-eradication of rhetorical delivery in the mid-fifteenth
century--the period of transition from late manuscript to early
print culture--and the implications of the burgeoning
print culture during the nineteenth century.
McCorkle then investigates the declining interest in delivery as
technology designed to replace the human voice and gesture became
prominent at the beginning of the 1900s. Situating scholarship on
delivery within a broader postmodern structure, he moves on to a
discussion of the characteristics of contemporary hypertextual and
digital communication and its role in reviving the canon, while
also anticipating the future of communication technologies, the
likely shifts in attitude toward delivery, and the implications of
both on the future of teaching rhetoric.
"Rhetorical Delivery as Technological Discourse "traces a
long-view perspective of rhetorical history to present readers a
productive reading of the volatile treatment of delivery alongside
the parallel history of writing and communication technologies.
This rereading will expand knowledge of the canon by not only
offering the most thorough treatment of the history of rhetorical
delivery available but also inviting conversation about the
reciprocal impacts of rhetorical theory and written communication
on each other throughout this history.
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