Whiz Limited is a Japanese streetwear brand established in 2000 by
Hiroaki Shitano. With a following in Japan as well as Hong Kong and
mainland China, Shitano has become something of a cult figure, as
one of the new generation of streetwear designers influenced by
Hiroshi Fujiwara. Consisting originally of handmade, printed tees,
the label has since expanded to include a complete range of
streetwear infused with an eccentric Japanese flair. Shitano was
raised in the entertainment district of Shinjuku, and this is
reflected in the clothing s distinctly downtown urban vibe and
predominantly dark colour palette. Chronicling the history of the
brand, alongside some of Whiz s most prolific projects to date,
this book features beautiful, newly shot photographs of a long list
of collaborations with streetwear icons, including Hiroshi
Fujiwara/Fragment, Mastermind, Stussy, A Bathing Ape, Bristol,
Bountyhunter, M&M, Kappa, New Era, Disney, Hello Kitty,
G-Shock, Peanuts, Porter, The North Face, Marmot, First Down, and
the estate of Keith Haring. This book also features an impressive
archive of the brand s iconic sneaker designs, boasting
collaborations with heavy hitters like mita sneakers, Adidas, New
Balance, Asics, Puma, Reebok, Mizuno, Converse, and Ugg, making it
a must-have for sneakerheads and lovers of streetwear style alike.
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