Ditch. Dare. Do is the definitive (and irreverent) career and
corporate success guide for defining, aligning, and living the
power of brand Personal branding is increasingly recognized as a
must-have skill in every executive and employer tool kit, providing
to both employees and employers the sense of stability,
empowerment, value-creation, and recognition so critical to success
in an increasingly volatile marketplace. Yet, until now, there has
been no definitive guide to personal branding from these combined
perspectives. Ditch. Dare. Do , by Personal Branding Guru William
Arruda and CEO Coach Deb Dib, is the quick-start guide and
deep-dive instruction manual every executive and employer needs to
leverage the power of personal branding. This groundbreaking book
is designed for professionals who seek to build satisfying careers
(by aligning who they are with what they do and how they do it),
and for companies that are serious about retaining and growing the
best talent. Ditch. Dare. Do challenges long-held assumptions and
habits, daring the reader with a 'ditch' (a mindset that must be
shattered), a 'dare' (a challenge to up their game), or a 'do' (a
critical action that must be taken to ensure success).
Acknowledging the impact of Web 2.0, texting, Twitter, and the
perennial distractions of multi-tasking, Ditch. Dare. Do is
deliberately bold and brief a series of powerful stand-alone
two-page vignettes of relevant, actionable, fun and fast tips
covering all aspects of personal 'career branding.' Readers who
follow this GPS for executive success will advance their careers,
support the corporate brand, deliver greater value to their
companies, and become influential, indispensable, and incredibly
happy.
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