Based on a groundbreaking study, analysing data on 200 management
practices gathered over a 10 year period. Reveals the effectiveness
of the 4+2 practices (4 primary and 2 of 4 possible secondary)
practices that really matter -- the ones that, if followed
rigorously, ensure sustained business success. With a new
introduction by the authors. With hundreds of well-known management
practices and prescriptions promoted by consultants and available
to business, which are really effective and contribute to the
growth and continued success of a company? Which do little or
nothing? Based on the "Evergreen Project," a massive, 5 year study
involving the business school faculties of ten universities, the
authors set out to find the management practices that truly promote
long-term growth and success. Their findings will revolutionize the
art and practice of business management.The book shows that there
are essentially six management practices that all successful
companies must master simultaneously. They range from focusing on a
strategy of growth to maintaining the depth and quality of human
talent in the organization.
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