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Data & Reality - A Timeless Perspective on Perceiving & Managing Information in Our Imprecise World (Paperback, Revised)
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Data & Reality - A Timeless Perspective on Perceiving & Managing Information in Our Imprecise World (Paperback, Revised)
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Let's step back to the year 1978. Sony introduces hip portable
music with the Walkman, Illinois Bell Company releases the first
mobile phone, Space Invaders kicks off the video game craze, and
William Kent writes this book. We have made amazing progress in the
last four decades in terms of portable music, mobile communication,
and entertainment, making devices such as the original Sony Walkman
and suitcase-sized mobile phones museum pieces today. Yet
remarkably, the book Data and Reality is just as relevant to the
field of data management today as it was in 1978. This book
gracefully weaves the disciplines of psychology and philosophy with
data management to create timeless takeaways on how we perceive and
manage information. Although databases and related technology have
come a long way since 1978, the process of eliciting business
requirements and how we think about information remains constant.
This book will provide valuable insights whether you are a 1970s
data-processing expert or a modern-day business analyst, data
modeller, database administrator, or data architect. This 3rd
edition differs substantially from the first and second editions.
Data modelling thought leader Steve Hoberman has updated many of
the original examples and references and added his commentary
throughout the book, including key points at the end of each
chapter. The important takeaways in this book are rich with insight
yet presented in a conversational and easy-to-grasp writing style.
Here are just a few of the issues this book tackles: Has "business
intelligence" replaced "artificial intelligence"? Why is a maps
geographic landscape analogous to a data models information
landscape? Where do forward and reverse engineering fit in our
thought process? Why are we all becoming "data archaeologists"?
What causes the communication chasm between the business
professional and the information technology professional in most
organisations, and how can the logical data model help bridge this
chasm? Why do we invest in hardware and software to solve business
problems before determining what the business problems are in the
first place? What is the difference between oneness, sameness, and
categories? Why does context play a role in every design decision?
Why do the more important attributes become entities or
relationships? Why do symbols speak louder than words? Whats the
difference between a data modeller, a philosopher, and an artist?
Why is the 1975 dream of mapping all attributes still a dream
today? What influence does language have on our perception of
reality? Can we distinguish between naming and describing?
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