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The Rise and Fall of Mass Communication (Hardcover, New edition) Loot Price: R2,492
Discovery Miles 24 920
Repayment Terms: R234 pm x 12*
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The Rise and Fall of Mass Communication (Hardcover, New edition): William L. Benoit, Andrew C. Billings

The Rise and Fall of Mass Communication (Hardcover, New edition)

William L. Benoit, Andrew C. Billings

Series: Mass Communication & Journalism, 27

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Loot Price R2,492 Discovery Miles 24 920 | Repayment Terms: R234 pm x 12*

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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.

General

Imprint: Peter Lang Publishing
Country of origin: United States
Series: Mass Communication & Journalism, 27
Release date: June 2020
First published: 2020
Authors: William L. Benoit • Andrew C. Billings
Dimensions: 225 x 150 x 17mm (L x W x T)
Format: Hardcover
Pages: 172
Edition: New edition
ISBN-13: 978-1-4331-6426-2
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Computing & IT > Social & legal aspects of computing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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LSN: 1-4331-6426-4
Barcode: 9781433164262

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