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Celebrations - The Cult of Anniversaries in Europe and the United States Today (Paperback)
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Celebrations - The Cult of Anniversaries in Europe and the United States Today (Paperback)
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In the twentieth century, celebrations of historical anniversaries
abounded. There was the bicentennial of the French Revolution, the
150th anniversary of photography, Bach's 300th anniversary, and the
200th anniversary of the American Constitution, to name just a few.
Every year hundreds of anniversaries still attract media attention
and government investment in ever greater degrees. Deploying an
astonishing array of insights, "Celebrations" explores the causes
and consequences of this major phenomenon of our time. As Johnston
shows, anniversaries fulfill a number of needs. They provide the
kind of experience of regularity across a lifetime that the weekly
cycle supplies in daily life. The use of anniversaries for
political ends emerged during the French Revolution and expanded to
promote nationalism during the nineteenth century, although there
are differences in how they are used. Europeans tend to celebrate
cultural heroes, while Americans tend to celebrate events. Entire
nations exploit anniversaries of founding events in order to
promote national identity. Commercially, there are whole industries
built around commemoration, and they provide intellectuals an
opportunity to take center stage. Using methods of cultural
history, sociology, and religious studies, Johnston shows how the
cult of anniversaries reflects postmodern concerns. It fills a void
left by the disappearance of ideologies and avant-gardes. In an era
when there is little consensus about styles or methods,
anniversaries allow intellectuals, businesses, and governments to
acknowledge and celebrate every nuance of opinion. By suggesting
ways to use anniversaries more creatively, this book offers a broad
range of insights.
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