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Sovereignty, Inc. - Three Inquiries in Politics and Enjoyment (Hardcover)
Loot Price: R1,919
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Sovereignty, Inc. - Three Inquiries in Politics and Enjoyment (Hardcover)
Series: Trios
Expected to ship within 12 - 17 working days
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What does the name Trump stand for? If branding now rules over the
production of value, as the coauthors of Sovereignty, Inc. argue,
then Trump assumes the status of a master brand whose primary
activity is the compulsive work of self-branding--such is the new
sovereignty business in which, whether one belongs to his base or
not, we are all "incorporated." Drawing on anthropology, political
theory, philosophy, psychoanalysis, and theater, William
Mazzarella, Eric L. Santner, and Aaron Schuster show how politics
in the age of Trump functions by mobilizing a contradictory and
convoluted enjoyment, an explosive mixture of drives and fantasies
that eludes existing portraits of our era. The current political
moment turns out to be not so much exceptional as exceptionally
revealing of the constitutive tension between enjoyment and economy
that has always been a key component of the social order. Santner
analyzes the collective dream-work that sustains a new sort of
authoritarian charisma or mana, a mana-facturing process that keeps
us riveted to an excessively carnal incorporation of sovereignty.
Mazzarella examines the contemporary merger of consumer brand and
political brand and the cross-contamination of politics and
economics, warning against all too easy laments about the
corruption of politics by marketing. Schuster, focusing on the
extreme theatricality and self-satirical comedy of the present,
shows how authority reasserts itself at the very moment of distrust
and disillusionment in the system, profiting off its supposed
decline. A dazzling diagnostic of our present, Sovereignty, Inc.,
forces us to come to terms with our complicity in Trump's political
presence and will immediately take its place in discussions of
contemporary politics.
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