Foundations of Marketing (Paperback, 9th edition)

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	March 2021
First published:	2022
Authors:	William Pride • O. C Ferrell
Dimensions:	277 x 217 x 22mm (L x W x T)
Format:	Paperback
Pages:	592
Edition:	9th edition
ISBN-13:	978-0-357-12946-3
Categories:	Books
LSN:	0-357-12946-6
Barcode:	9780357129463

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!