Dynamics Of Entrepreneurship (Paperback, 2nd Edition)

Winnie Sereeco, Ian Maseko

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Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.

The second edition of this book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

In a practical and accessible way this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profitably as possible. The two aspects of marketing and finance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for long-term sustainability.

General

Imprint:	Juta Academic
Country of origin:	South Africa
Release date:	December 2019
Editors:	Winnie Sereeco • Ian Maseko
Dimensions:	245 x 179 x 20mm (L x W x T)
Format:	Paperback
Pages:	448
Edition:	2nd Edition
ISBN-13:	978-1-4851-2916-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Economics Books > Academic & Education > Varsity Textbooks > Management Promotions Books > Promotion > Juta Competition > Business & Economics Books > Promotion > Juta Competition > Business Management Books > Promotion > Juta Competition > Economics Books > Promotion > Juta Competition > Management
LSN:	1-4851-2916-8
Barcode:	9781485129165