Emerging Media provides an understanding of media use in the
expanding digital age and fills the void of existing literature in
exploring the emerging new media use as a dynamic communication
process in cyberspace. It addresses emerging media dynamics during
the second decade of online communication, the Web 2.0 era after
Mosaic and Netscape. The current status of emerging media
development calls for extended exploration of how emerging media
are used in different patterns and contexts, and this volume
answers that call: it is a comprehensive examination of emerging
media evolution and concurrent social interaction. This collection:
Provides a comprehensive analysis of digital media use and online
communication with empirical data Contains both theoretical and
empirical studies, which not only test communication and related
theories in the age of digital media, but also provide new insights
into important issues in digital media use and online communication
with significant theoretical advances Spotlights studies that use a
variety of research methods and approaches, including surveys,
content analysis and experiments This volume will be invaluable to
researchers of communication and new media, and will serve advanced
undergraduate and graduate students studying media and digital
communication. With an international scope, it appeals to readers
around the world in all areas that utilize new media technologies.
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