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Multinational Companies in China - Navigating the Eight Common Management Pitfalls (Hardcover)
Loot Price: R1,148
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Multinational Companies in China - Navigating the Eight Common Management Pitfalls (Hardcover)
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This book explores some of the most common mistakes made by
multinational companies doing business in China, in both cultural
and managerial contexts. These shared mistakes could be as
far-reaching as managing talent, local vs. global decision making,
or could be as mundane as managing title, pay and performance. Many
mistakes are rooted in a lack of understanding of the Chinese
market in two areas: the unique talent and culture environment, and
the immense opportunity potential. Very often, MNCs' global or
local leaders lack the ability to make discretional decisions with
one-size-fits-all approaches under the cloak of global consistency,
or treating a China operation as one-of-the outfits (and a small
one in the world revenue pool), even though they understand the
market potential in theory. MNCs have enjoyed great success in
China while many others have yet to realize their opportunities.
China business continues to grow, and opportunities continue to
develop. This book will guide business leaders on how to avoid the
most common management pitfalls in China business, and will help
the capitalize on the huge opportunity that remains in this region.
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