This book adopts the method of grounded theory in studying national
communication campaigns in China, referred to as propaganda
campaigns in the Chinese linguistic context. The study provides an
exploratory and descriptive analysis of the ways in which the media
in China fulfilled their function of building a Socialist spiritual
civilisation and maintaining national integration during state
propaganda campaigns. Explanations for the success and limitations
of the campaigns are clearly expressed and combined with cautious
statements on the limited role of the media in the process of
national integration. The three major communication campaigns
detailed in this book offer revelations regarding how to maintain
mass morale and revive the national spirit at a time when economic
pursuits and aspirations seem to be the top priority for
individuals and institutions. A chief premise underpinning this
study is that economic growth is not to be equated with social
progress or human development, the latter encompassing a far more
profound spiritual dimension, which takes far more delicate efforts
to accomplish.
General
Imprint: |
Springer Verlag, Singapore
|
Country of origin: |
Singapore |
Release date: |
August 2016 |
First published: |
2016 |
Authors: |
Yanru Chen
|
Dimensions: |
235 x 155mm (L x W) |
Format: |
Paperback
|
Pages: |
239 |
Edition: |
Softcover reprint of the original 1st ed. 2016 |
ISBN-13: |
978-981-10-1296-9 |
Categories: |
Books >
Social sciences >
Politics & government >
Political science & theory
|
LSN: |
981-10-1296-2 |
Barcode: |
9789811012969 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!