Managing Asian Destinations (Paperback, Softcover reprint of the original 1st ed. 2018)

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	Perspectives on Asian Tourism
Release date:	December 2018
First published:	2018
Editors:	Ying Wang • Aishath Shakeela • Anna Kwek • Catheryn Khoo-Lattimore
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Paperback
Pages:	277
Edition:	Softcover reprint of the original 1st ed. 2018
ISBN-13:	978-981-13-4147-2
Categories:	Books > Business & Economics > Business & management > International business Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	981-13-4147-8
Barcode:	9789811341472

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