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The Sports Business in The Pacific Rim - Economics and Policy (Hardcover, 2015 ed.)
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The Sports Business in The Pacific Rim - Economics and Policy (Hardcover, 2015 ed.)
Series: Sports Economics, Management and Policy, 10
Expected to ship within 12 - 17 working days
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Following consistent and rapid general economic growth, Pacific Rim
countries have grown as a major force in sports. Australia, China,
Japan and Korea populated the top ten medals list at the 2012
London Olympics. Pacific Rim countries are major consumers of
international sports and domestic professional sports have expanded
continuously over time. Nippon Professional Baseball and the Korean
Baseball Organization are the second and third largest baseball
leagues measured by attendance and revenue following Major League
Baseball in the U.S. This book also includes event studies of team
ownership, assessment of human capital markets, analysis of the
relationship between attendance and competitive balance, the
components of fan demand in common the world over, and business
decisions concerning attendance and pricing. There is already
demand for comprehensive study of the sports business in the
Pacific Rim as witnessed by this growth. This book will be of
interest of researchers studying and/or teaching in the fields of
sports economics and sports management as well as a general
audience interested in business governance around the world.
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