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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Sneakers - Fashion, Gender, and Subculture (Hardcover)
Loot Price: R4,576
Discovery Miles 45 760
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Sneakers - Fashion, Gender, and Subculture (Hardcover)
Series: Dress, Body, Culture
Expected to ship within 10 - 15 working days
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This is the first academic study of sneakers and the subculture
that surrounds them. Since the 1980s, American sneaker enthusiasts,
popularly known as "sneakerheads" or "sneakerholics", have created
a distinctive identity for themselves, while sneaker manufacturers
such as Reebok, Puma and Nike have become global fashion brands.
How have sneakers come to gain this status and what makes them
fashionable? In what ways are sneaker subcultures bound up with
gender identity and why are sneakerholics mostly young men? Based
on the author's own ethnographic fieldwork in New York, where
sneaker subculture is said to have originated, this unique study
traces the transformation of sneakers from sportswear to fashion
symbol. Sneakers explores the obsessions and idiosyncrasies
surrounding the sneaker phenomenon, from competitive subcultures to
sneaker painting and artwork. It is a valuable contribution to the
growing study of footwear in fashion studies and will appeal to
students of fashion theory, gender studies, sociology, and popular
culture.
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