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Improving Marketing Strategies for Private Label Products (Hardcover)
Loot Price: R5,996
Discovery Miles 59 960
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Improving Marketing Strategies for Private Label Products (Hardcover)
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Total price: R6,016
Discovery Miles: 60 160
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With changing economic and social environmental conditions and
diversified consumer attitudes, national and international
competition has increased among retailers. Private label brands
have started to follow a dynamic structure in order to adapt
themselves to developing environmental conditions. Today, private
label products are often mentioned as a mechanism for reaching
differentiation in the market and for helping retailers to
strengthen consumer loyalty. Improving Marketing Strategies for
Private Label Products is a collection of innovative research that
examines how some markets are successful and what other markets can
do to increase their market share in terms of private label
products. It supports in the development of marketing strategies
that can help make a private label product more successful. While
highlighting topics including e-commerce, national branding, and
consumer behavior, this book is ideally designed for marketing
professionals, managers, executives, entrepreneurs, business
owners, business practitioners, researchers, academicians, and
students.
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