Lost (m)ODE captures more than 40 years of the clothing culture in
Czechoslovakia during the socialist era. Post-war clothing design
felt the intense pressure of the new ideology, which this book
demonstrates with excerpts from daily newspapers and fashion
magazines and the esthetic ideas portrayed in unique fashion
photographs. This publication also presents individuals who were
lost within the anonymous atmosphere of Slovak clothing
manufacturs, and interesting stories of designers, editors, models,
tailors and photographers and others from the fashion industry. The
view of fashion changed with socialist ideology. The word fashion
was replaced by the terms dress and apparel. It lost its elitist
nature and its social function was changed.
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