"If we wish to help humans to become more fully human, we must realize not only that they try to realize themselves, but that they are also reluctant or afraid or unable to do so. Only by fully appreciating this dialectic between sickness and health can we help to tip the balance in favor of health." —Abraham Maslow

Abraham Maslow's theories of self-actualization and the hierarchy of human needs are the cornerstone of modern humanistic psychology, and no book so well epitomizes those ideas as his classic Toward a Psychology of Being.

A profound book, an exciting book, its influence continues to spread, more than a quarter century after its author's death, beyond psychology and throughout the humanities, social theory, and business management theory.

Of course, the book's enduring popularity stems from the important questions it raises and the answers it provides concerning what is fundamental to human nature and psychological well-being, and what is needed to promote, maintain, and restore mental and emotional well-being. But its success also has to do with Maslow's unique ability to convey difficult philosophical concepts with passion, precision, and astonishing clarity, and, through the power of his words, to ignite in readers a sense of creative joy and wholeness toward which we, as beings capable of self-actualization, strive.

This Third Edition makes Abraham Maslow's ideas accessible to a new generation of psychology students, as well as businesspeople, managers, and trainers interested in applying the study of human behavior to management techniques.

An energetic and articulate scholar, Professor Maslow was the author of more than twenty books, including Eupsychian Management; Psychology of Science; Religions, Values, and Peak Experiences; Motivation and Personality; and Principles of Abnormal Psychology (with B. Mittelmann). He also edited New Knowledge in Human Values and wrote nearly one hundred articles. His teachings continue to be a staple for psychologists and psychology students.

"Capacities clamor to be used, and cease their clamor only when they are well used. . . . Not only is it fun to use our capacities, but it is necessary for growth. The unused skill or capacity or organ can become a disease center or else atrophy or disappear, thus diminishing the person." —Abraham Maslow

Toward a Psychology of Being, Third Edition

Abraham Maslow doesn't pretend to have easy answers, absolutes, or solutions that bring the relief of finality—but he does have a deep belief in people. In this Third Edition of Toward a Psychology of Being (the original edition sold well over 100,000 copies), there is a constant optimistic thrust toward a future based on the intrinsic values of humanity. Professor Maslow states that, "This inner nature, as much as we know of it so far, seems not to be intrinsically evil, but rather either neutral or positively 'good.' What we call evil behavior appears most often to be a secondary reaction to frustration of this intrinsic nature." He demonstrates that human beings can be loving, noble, and creative, and are capable of pursuing the highest values and aspirations.

This Third Edition will bring Professor Maslow's ideas to a whole new generation of business and psychology readers, as well as anyone interested in the study of human behavior.

Includes Original Essays & Letters
"The more evolved and psychologically healthy people get, the more will enlightened management policy be necessary in order to survive in competition and the more handicapped will be an enterprise with an authoritarian policy."-Abraham Maslow

In a world in which each new day brings a new management theory or strategic proposition, the timeless ideas of Abraham Maslow resonate with unimpeachable insight and clarity. Dr. Maslow, the pioneer behind elemental concepts including the hierarchy of needs and the human search for self-actualization, innately understood that the goals and passions that so impact humans in their everyday life could be just as applicable-and his own findings just as valuable-in the work environment.

The Maslow Business Reader collects Maslow's essays and letters for his many devoted adherents, and introduces his published and unpublished works to readers unfamiliar with Maslow's management breakthroughs. From recognizing and warning against management's natural progression to mechanize the human organization to brilliant discussions of human motivation, Dr. Maslow never fails to instantly recognize the heart and soul of each matter and provide direct, across-the-board solutions.

Abraham Maslow's contributions to behavioral science shine on every page. In notes and articles, as well as personal letters to icons B. F. Skinner, John D. Rockefeller II, and others, The Maslow Business Reader provides his outlook on:
* Management and leadership issues such as customer loyalty, entrepreneurship, and the importance of communication
* Ways to build a work environment conducive to creativity, innovation, and maximized individual contributions
* Techniques for finding comfort in change and ambiguity, and using them to spur creativity and innovation

Amid today's impressive technological innovations, business leaders sometimes forget that work is-at its core-a fundamental human endeavor. The Maslow Business Reader reminds us of Dr. Abraham Maslow's towering contribution to the understanding of human behavior and motivation, and how his efforts can lead to a greater understanding of the twenty-first-century workplace-and the workers who call it home.

An important analysis of workplace motivation-from the twentieth century's most influential behavioral expert

Abraham Maslow is renowned-and rightfully so-for his pioneering work on the hierarchy of needs and the human drive for self-actualization. As today's worker increasingly equates professional success with personal satisfaction and fulfillment, Dr. Maslow's words and ideas have become recognized for their wisdom and prescience on performance improvement and management/employee relationships.

The Maslow Business Reader collects Abraham Maslow's most instructive, intuitive thoughts and essays into one important volume. Assembled from the wealth of behavioral research and analysis Dr. Maslow left upon his death in 1970, the enclosed selections reveal a man comfortable with his position in history, tireless in his efforts to better understand what truly makes humans strive to reach their potential, and gifted in his ability to translate the most profound concepts and realities into entertaining, thought-provoking prose.

Abraham Maslow is still regarded as the modern world's most articulate, insightful authority on human behavior and motivation. Discover his beliefs and conclusions on worker drives and motivations-as applicable today as when they were first written-in The Maslow Business Reader.

2013 Reprint of 1943 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. This is the article in which Maslow first presented his hierarchy of needs. It was first printed in his 1943 paper "A Theory of Human Motivation." Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow described various needs and used the terms "Physiological, Safety, Belongingness and Love, Esteem, Self-Actualization and Self-Transcendence" needs to describe the pattern that human motivations generally move through. Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people.

A seminal work onhuman behavior in the workplace—now completely updated

"At last! We have all been quoting Maslow for years and to now have such an excellent compilation of his seminal thoughts on management and organization comes like a timely gift from heaven. The values and principles he taught decades ago are even more relevant today." —Stephen Covey, author, The Seven Habits of Highly Successful People.

"Maslow's book is a readable, impressionistic masterpiece that extolled the virtues of collaborative, synergistic management decades ahead of its time. This edition reveals just how much the management thinkers of our day, including Peter Drucker, W. Edwards Deming, and Peter Senge, owe to Maslow, and how much, at the dawn of the twenty-first century, management can still learn from his insights." —Andrea Gabor, author, The Man Who Discovered Quality.

"Maslow's brilliant and humane perspectives are made easily accessible in this exceptional book. It's also quite humbling—why haven't we yet actualized the truths about human nature and the nature of work?" —Margaret J. Wheatley, author, Leadership and the New Science and A Simpler Way.

"Maslow's profound concept of self-actualization could generate a Copernican Revolution of work and society, catapulting us out of what future generations will look back on as the dark ages of management." —Jim Collins, coauthor, Built to Last.

"In an age of self-directed teams, team-based improvement, and enterprisewide knowledge management, Maslow's concept of enlightened economics, resonates more today than when he originally formulated his ideas." —John Peetz, Chief Knowledge Officer, Ernst & Young LLP.

"Abraham Maslow's vision on living with ambiguity and lack of structure are profound. His humility as a scientist never let him take credit for his incredible insight into the future of business structure, let alone the value of work itself. Now, we can correct this error." —Watts Wacker, Resident Futurist, SRI International; founder, FirstMatter LLC; author, The 500 Year Delta.

"Proper management of the work lives of human beings, of the way in which they earn their living, can improve them and improve the world and in this sense be a utopian or revolutionary technique." —Abraham Maslow.

The pioneer behind the hierarchy of needs and the concept of self-actualization, Dr. Abraham Maslow was—and is—one of the world's most esteemed experts on human behavior and motivation. However, while perhaps most famous for his work in the area of humanistic psychology, his legacy of work encompasses much more, extending into the realms of business and management. Having explored and studied the relationship between human behavior and the work situation, Maslow translated the science of the mind into the art of management=an important interpretation first published in the far-sighted treatise, Eupsychian Management, and whose impact continues to be felt today. Now, this seminal work has been updated, primed to introduce new readers to—and reacquaint old admirers with—what some have called the renowned psychologist's best book.

Bringing into perspective the lasting impact of Maslow's groundbreaking principles, Maslow on Management illustrates how they have withstood the test of time to become integral components of current management practices, such as continuous improvement, Theory X, and empowerment. Offering insight into using these and other tools to effectively tackle present-day business situations, from heightened competitiveness to globalization to emerging technologies, Maslow on Management covers a wealth of timeless topics, including:

• Self-actualization—the freedom to effectuate one's own ideas, try things out, make decisions, and make mistakes
• Synergy—what is beneficial for the individual is beneficial for everyone; individual success should not occur at the expense of others; align organizational goals with personal goals
• Enlightened management policy—assume that all your people have the impulse to achieve; everyone prefers to be a prime mover rather than a passive helper; everyone wants to feel important, needed, useful, successful, and proud; there is no dominance-subordination hierarchy.

To complement Dr. Maslow's original writings and to demonstrate how his forward-thinking ideas are being played out in today's business world, Maslow on Management features interviews with Perot Systems Chairman Mort Meyerson, Non-Linear Systems founder Andrew Kay, Esalen Institute founder Michael Murphy, and other prominent figures who provide incisive commentary on subjects ranging from creativity in business to leadership lessons for the digital age.

Epitomizing the genius of its author and embodying his elegant ruminations, Maslow on Management is still as important as it was when it first appeared. A true classic, this is essential reading for all managers.

A simpler life. In a shadow cast by the jarring beginning of the new millennium, simplicity has an undeniable appeal. Global conflicts, domestic security concerns, and a stalling economy can make keeping up with the Joneses feel like, at best, a misguided luxury. Now is not a time for excess; it is a time, it would seem, to focus on 'what really matters.' Thus the appeal of voluntary simplicity, a notion that combines the freedom of modernity with certain comforts and virtues of the past. The authors in this volume speak to the what, why, and how of voluntary simplicity (and even to some extent the where, when, and who). Those included range from contemporary academics to thinkers from the turn of the last century, from ardent supporters to staunch critics. They approach the subject from a variety of perspectives-economic, psychological, sociological, historical, and theological. Each either implicitly or explicitly helps us explore the desirability and feasibility of voluntary simplicity.

The present paper is an attempt to formulate a positive theory of motivation which will satisfy these theoretical demands and at the same time conform to the known facts, clinical and observational as well as experimental. It derives most directly, however, from clinical experience. This theory is, I think, in the functionalist tradition of James and Dewey, and is fused with the holism of Wertheimer, Goldstein, and Gestalt Psychology, and with the dynamicism of Freud and Adler. This fusion or synthesis may arbitrarily be called a 'general-dynamic' theory. It is far easier to perceive and to criticize the aspects in motivation theory than to remedy them. Mostly this is because of the very serious lack of sound data in this area. I conceive this lack of sound facts to be due primarily to the absence of a valid theory of motivation. The present theory then must be considered to be a suggested program or framework for future research and must stand or fall, not so much on facts available or evidence presented, as upon researches to be done, researches suggested perhaps, by the questions raised in this paper.

2010 Reprint of 1962 First Edition. In this compelling book, Professor Maslow uses studies of psychologically healthy people and of the healthiest experiences and moments in the lives of average people to demonstrate that human beings can be loving, noble and creative, that they are capable of pursuing the highest values and aspirations. A classic text in the field of humanistic psychology.

Essential Reading For Psychology Students
A Theory of Human Motivation by Abraham H. Maslow is one of the most famous psychology articles ever written. Originally published in 1943, it was in this landmark paper that Maslow presented his first detailed representation of Self-Actualization - "the desire to become everything that one is capable of becoming" - at the pinnacle of a hierarchy of human needs.
Bonus Content:
In A Theory of Human Motivation Maslow draws upon some of his earlier published work. Three of these key references, "Conflict, Frustration And The Theory of Threat," "The Dynamics of Psychological Security-Insecurity" and "Preface To Motivation Theory" are also presented in full.
A Theory of Human Motivation has been produced as part of an initiative by the website All About Psychology to make important psychology publications widely available.
www.all-about-psychology.com

2011 Reprint of 1962 First Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. In this compelling book, Professor Maslow uses studies of psychologically healthy people and of the healthiest experiences and moments in the lives of average people to demonstrate that human beings can be loving, noble and creative, that they are capable of pursuing the highest values and aspirations. A classic text in the field of humanistic psychology.

This book is a continuation of my Motivation and Personality, published in 1954. It was constructed in about the same way, that is, by doing one piece at a time of the larger theoretical structure. It is a predecessor to work yet to be done toward the construction of a comprehensive, systematic and empirically based general psychology and philosophy which includes both the depths and the heights of human nature. The last chapter is to some extent a program for this future work, and serves as a bridge to it. It is a first attempt to integrate the "health-and-growth psychology" with psychopathology and psychoanalytic dynamics, the dynamic with the holistic, Becoming with Being, good with evil, positive with negative. Phrased in another way, it is an effort to build on the general psychoanalytic base and on the scientific-positivistic base of experimental psychology, the Eupsychian, B-psychological and metamotivational superstructure which these two systems lack, going beyond their limits. It is very difficult, I have found, to communicate to others my simultaneous respect for and impatience with these two comprehensive psychologies. So many people insist on being either pro-Freudian or anti-Freudian, pro-scientific-psychology or anti-scientific-psychology, etc. In my opinion all such loyalty-positions are silly. Our job is to integrate these various truths into the whole truth, which should be our only loyalty. Wilder Publications is a green publisher. All of our books are printed to order. This reduces waste and helps us keep prices low while greatly reducing our impact on the environment. Contributors