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From an author praised by the Wall Street Journal for his "eye for
a good story" comes an account of the Herbert Fuller tragedy of
1896, a tragedy that occurred on the high seas and involved the
senseless slaughter of three of the twelve souls on board. Stunned
by this act of random violence, and in sure knowledge that one or
more of their own was the murderer, the living turn the vessel to
shore, 750 miles distant. In the nightmarish days and nights of
suspense that follow, first one and then another of the remaining
nine is seized by others as the culprit. Upon reaching port,
however, all are under suspicion--until the man most likely to have
committed the act is, for reasons having to do with race,
exonerated and the man most likely to be innocent, prosecuted. At
the center of this gripping and gruesome story is the first mate,
Thomas Bram, whose subsequent murder trials became as widely
followed by the press and public as was the famous trial of Lizzie
Borden just a few years before. Unlike the Borden case, remembered
today in books, movies, and children's rhymes, the Bram case was
almost lost to the collective memory. Fortunately, C. Michael Hiam,
in the manner of Erik Larson, now brings it to life.
Wer sein Unternehmen, seine Produkte und Dienstleistungen bekannter
machen mAchte, muss nicht zwangslAufig tief in die Tasche greifen.
Alexander Hiam erklArt, wie man kosteneffizient Werbung betreibt,
langfristig mehr Kunden gewinnt und den Umsatz steigert. Er
erklArt, wie man clevere Anzeigen aufbaut, wo man sie platziert,
wie AuA enwerbung zum Blickfang wird und wie man im Internet wirbt.
You can get there
Where do you want to go? You might already be working in a business
setting. You may be looking to expand your skills. Or, you might be
setting out on a new career path.
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audience.
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methods, and quantitative and qualitative methods.
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packaging and labeling to your advantage.
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* Pump up marketing communications with great visuals, writing, and
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impact scenarios, and use press releases to tell a story.
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Wiley Pathways helps you achieve your goals
When it comes to learning about business, not everyone is on the
same path. But everyone wants to succeed. The new Wiley Pathways
series in Business helps you achieve your goals with its brief,
inviting format, clear language, and focus on core competencies and
skills.
The books in this series--Business Communication, Finance,
Marketing, Business Math, and Real Estate--offer a coordinated
curriculum for learning business. Learn more at
www.wiley.com/go/pathways.
The forms, letters, and other tools included in "Marketing Kit For
Dummies," 3rd Edition enable readers to start a successful
marketing program from the beginning. The expert tips and
information presented in the book take some of the mystery out of
marketing and explain, step-by-step, how to implement and execute a
successful marketing strategy.
Note: CD-ROM/DVD and other supplementary materials are not
included as part of eBook file.
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