In this first book-length treatment of MELF, the authors assert that MELF represents an important contribution to our understanding of English as a Lingua Franca (ELF), in that existing ELF research has been limited to relatively low stakes communicative situations, such as interactions in business, academia, internet blogging or casual conversations. Medical contexts, in contrast, often represent situations calling for exceptional communicative precision and urgency. Providing both evidence from their own research and analysis from (the limited number of) existing studies, the authors offer a counterpoint to the optimism regarding communicative success prevalent in ELF. The book proposes a theoretical perspective on how the various features of healthcare communication serve as important variables in shaping interaction among speakers of ELF, further enlarging our understanding of this emerging sub-field.

Every human society has a lineup of base, wicked, unethical characters-real and fictional-that are regarded as villainous. This book explores how western societies have used those they label villains to delineate insiders from outsiders; political, social, economic, and cultural behaviors deemed a threat to the order, harmony, and well-being of society itself; and normal as opposed to abnormal psychological behavior. Part One addresses how nature and those identified as ""barbarians"" were villainized as sinister ""others"" bent on destroying humanity and western civilization. Part Two considers how certain villainous types-tyrants, traitors, and tramps (aka ""femme fatales"")-challenged and reinforced western thinking with regard to legitimate governance, loyalty to one's people, and proper male/female roles and relationships. Part Three looks at how sociopathic gangsters and grifters and psychopathic murderers have served as models of evil and/or unprincipled behavior, and, in so doing, highlighted what we regard as moral and rightful conduct. In tandem with these villainous types, this study also considers two distinct though related phenomena, the dramatic shrinking of what is now considered villainous in the West, and the proliferation of all manner of odd and over-the-top villains in western pop culture and mass media.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

In its present usage, the word ""hero"" seems an all-purpose moniker applied to everyone from Medal of Honor recipients to celebrities to comic book characters. This book explores the Western idea of the hero, from its initial use in ancient Greece, where it identified demigods or aristocratic, mortal warriors, through its present-day usage. Sections examine the concept of the hero as presented in the ancient, medieval, and modern worlds. Special attention is paid to particular heroic types, such as warriors, martyrs, athletes, knights, saints, scientists, rebels, secret servicemen, and even anti-heroes. It also reconstructs how definitions of heroism have been inextricably linked to shifts in western thinking about religion, social relations, political authority, and ethical conduct.

Looking for an introduction to positive psychology that offers real-life examples? This overview of the science of happiness supplies case studies from some of the world's most successful organizations and describes ways to experience the personal impact of this exciting scientific field. Rather than focusing on treating what is "wrong" with a person, positive psychology seeks to understand and foster the things that drive happiness, creativity, and emotional fulfillment. This is a relatively new area of psychological study, and this reference book presents the research and practice of positive psychology in an informative and accessible format. Readers are given a history of the field, its current applications, and the future implications of this psychological discipline. Case studies from companies such as The Body Shop, Volvo, Zappos, and Google highlight the impact of positive psychology when it's applied in a modern business setting. These case studies, along with biographies of leaders in the field, highlight each chapter and connect the dots between the empirical theory of positive psychology and its practice. Readers also receive tools to apply the practices to their own lives. Grounded in academics but accessible to a wide range of readers Challenges the reader to engage in the material and examine the application of positive psychology across multiple domains Provides an extensive bibliography with references to books, journal articles, popular press articles, and websites Includes examples of how media and technology can promote happiness and well-being Provides practical and applied knowledge in the field that can be used in one's daily life

This volume provides a comprehensive account of the systematic vegatative anatomy of the plant family Iridaceae. The iris family includes several horticulturally important genera, such as Iris Crocus, Gladiolus and Freesia, and many others of potential horticultural value. The book contains much original information, and places it in the context of the taxonomy and relationships of the plants concerned. It also summarizes the relevant literature. Like its predecessors in the Anatomy of the Monocotyledons series, Volume VIII: Iridaceae will be an essential reference work for students and professionals in botany and horticulture.