From Mean Girl to BFF, Girlfriends and Postfeminist Sisterhood explores female sociality in postfeminist popular culture. Focusing on a range of media forms, Alison Winch reveals how women are increasingly encouraged to strategically bond by controlling each other's body image through 'the girlfriend gaze'.

From Mean Girl to BFF, Girlfriends and Postfeminist Sisterhood explores female sociality in postfeminist popular culture. Focusing on a range of media forms, including film, magazines, conduct books, TV and digital networking sites, Alison Winch reveals the ways in which friendships are increasingly encouraged to be strategic. Girlfriendship is examined as an affective social relation where slut-shamers, frenemies and bridezillas bond by controlling each other's body image through a 'girlfriend gaze'. Through a combination of psychosociological theory and media analysis, this book offers a complex understanding of patriarchy, by looking at how neoliberalism penetrates the intimate relations between women.