Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work of art and closely mirrors the aestheticization of society in a postmodern world. While selling online is a given, creating an auratic atmosphere to envelop and provide an unforgettable experience requires greater levels of creativity. Each chapter focuses on aspects of consumer culture theory, with its emphasis on identity, lifestyle, and symbolic meaning, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization. The complementarity between the practice turn and the cultural turn promises new insights.

Contents:
1. The Consuming Society 2. Consumption Patterns 2.1 The core dimension 2.2 The growing trend in consumption patterns 3. Making of the Consumer 3.1 A common history of consumption and gender 3.2 The market and the public and private domains 4. Consumption in Modern Society 4.1 Need and wants: the classical model 4.2 Classical models of consumption 4.3 Deviations from the classical model 5. The Social Construction of Consumption Patterns in Modern Society 5.1 The structure of choice 5.2 Modern society 5.3 Economic hanges and growth of consumption 5.4 Modernity, materialism and industrialism 5.5 Consumption in capitalist market economies 5.6 The shapers of American consumption patterns 6. (Post)Modernity and Consumption 6.1 The waning modernity 6.2 Postmodernism and postmodernity 7. Postmodern Consumption 7.1 Consumption pattern changes in the transition period 7.2 Paradoxes of the transition period 7.3 Consumption in the postmodern era 7.4 Modern and postmodern consumption experiences 8. Global Consumption 8.1 The consumption connection 8.2 Global glue of consumption 8.3 Globalization of fragmentation 8.4 Culture consumed 8.5 Consumption, globalization and development 9. Consuming People 9.1 Modernity's legacy 9.2 Consumption and identity 9.3 From grand projects to incremental action 9.4 Consumption politics 9.5 Consumers as grassroots political force 10. The New Theater of Consumption 10.1 The ascent of consumption 10.2 Modern social formation 10.3 Erosion of the nation state 10.4 Fluid identity 10.5 Redefinitions of freedom 10.6 Modernity's last straws? 10.7 New possibilities 10.8 Theaters of consumption

Contents:
1. The Consuming Society 2. Consumption Patterns 2.1 The core dimension 2.2 The growing trend in consumption patterns 3. Making of the Consumer 3.1 A common history of consumption and gender 3.2 The market and the public and private domains 4. Consumption in Modern Society 4.1 Need and wants: the classical model 4.2 Classical models of consumption 4.3 Deviations from the classical model 5. The Social Construction of Consumption Patterns in Modern Society 5.1 The structure of choice 5.2 Modern society 5.3 Economic hanges and growth of consumption 5.4 Modernity, materialism and industrialism 5.5 Consumption in capitalist market economies 5.6 The shapers of American consumption patterns 6. (Post)Modernity and Consumption 6.1 The waning modernity 6.2 Postmodernism and postmodernity 7. Postmodern Consumption 7.1 Consumption pattern changes in the transition period 7.2 Paradoxes of the transition period 7.3 Consumption in the postmodern era 7.4 Modern and postmodern consumption experiences 8. Global Consumption 8.1 The consumption connection 8.2 Global glue of consumption 8.3 Globalization of fragmentation 8.4 Culture consumed 8.5 Consumption, globalization and development 9. Consuming People 9.1 Modernity's legacy 9.2 Consumption and identity 9.3 From grand projects to incremental action 9.4 Consumption politics 9.5 Consumers as grassroots political force 10. The New Theater of Consumption 10.1 The ascent of consumption 10.2 Modern social formation 10.3 Erosion of the nation state 10.4 Fluid identity 10.5 Redefinitions of freedom 10.6 Modernity's last straws? 10.7 New possibilities 10.8 Theaters of consumption