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Books, baseball cards, ceramic figurines, art, iPhones, clothing,
cars, music, dolls, furniture, and even nature itself. If you're
like most people, at some point in your life you've found yourself
indulging in a love affair with some thing that brings you immense
joy, comfort, or fulfillment. Why is it that we so often feel
intense passion for objects? What does this tendency tell us about
ourselves and our society? In The Things We Love, Dr. Aaron Ahuvia
presents astonishing discoveries that prove we are far less
"rational" than we think when it comes to our possessions and
hobbies. In fact, we have passionate relationships with the things
we love, and these relationships are driven by influences deep
within our culture and our biology. Some of our passions are
sudden, obsessive, and fleeting; others are devoted and lifelong
affairs. Some turn dark: we become hoarders, or would prefer to
destroy certain objects rather than let anyone else own them. And
as technology improves, becoming increasingly addictive, one
wonders: might our lives become so dominated by our emotional ties
to things that we lose interest in other people? Packed with
fascinating case studies, scientific analysis, and takeaways for
living in a modern and ever-so-material world, The Things We Love
offers a truly original and insightful look into our love for
inanimate objects - and how better understanding these
relationships can enrich and improve our lives.
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