TRANSFORMING BUSINESS ORGANISATIONS FOR LOGEVITY: Challenges and Opportunities has been organized to cover innovations and transformation of organizations on functional basis. The book has been divided into five sections. The first section includes research papers on innovation in financial management. The second section includes research papers on innovations in General Management and transformational effects of improved operations and production practices followed by the third section on innovating Human Resource Management for organizational transformation and survival. The fourth section deals with Marketing Management innovations that support and facilitate organizational transformation and survival. The fifth section contains chapters on application of IT in transforming management to transform organizations for improving their longevity.