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Yorkshire is a land built from stone. From the limestone pavements
of the Dales to the North York Moors, few landscapes characterize
the beauty of the English landscape like Yorkshire. But tucked
away, off the beaten track, are a collection of curious and often
misunderstood landmarks of extreme antiquity. Yorkshire’s
prehistoric monuments, which are among the largest and most
spectacular in Britain, are finally celebrated in this long-overdue
compendium. Featuring new and informed research, including
excavation notes, maps, and diagrams, Yorkshire’s Prehistoric
Monuments details some of Britain's richest archaeological
landscapes. Featuring over eighty of the most awe-inspiring
prehistoric sites in Yorkshire, ranging from vast earthworks, to
the tallest standing stones in Britain. In this richly illustrated
book, you can find photographs, and newly illustrated diagrams of
every megalithic site in the county. Take a journey into a land
sculpted by ancient hands.
""It's more fun to be a Pirate than to join the Navy"" Steve Jobs
This is a book for Necessary Pirates. People who have to leave
'the Navy' - the way their category and perhaps even their company
has historically done things - in order to succeed.
In writing it, Adam Morgan has deliberately set out to research
not just the legendary founders associated with iconic Challenger
brands such as Diesel, but also the previously 'invisible' people
that have been responsible for step-changing Challengers within
larger, multi-brand corporations. By isolating common qualities and
behaviour across the interviewees, he has harnessed for the first
time insights into those aspects of ourselves we must encourage to
achieve breakthrough as Challengers.
Drawing on these findings, "The Pirate Inside" argues that being
a Pirate is not being an anarchist: it has its own disciplines.
Real-life pirates had a code of conduct called The Articles: a
different set of rules from those of the Navy, but a binding one
all the same. And in the same way, Morgan offers advice on what the
new behaviours for Marketing Pirates are: where they look for
opportunity, for example; how they think about small budgets and
limited distribution; how they productively push back against their
superiors. And how they manage That Difficult First Year - when
they have committed to a new direction, but the results have yet to
prove them right.
The first part of "The Pirate Inside" sets out these behaviours,
and shows how to apply them in the most productive way to become a
Marketing Pirate and create step-change for your brand. Part Two
moves on to explore 'Pirates within the Navy' - brand-centred
subcultures withinlarger organizations without a founder - and
explores how these Challenger micro-climates are best created and
nurtured. Along the way Morgan examines and dismantles the 'Six
Excuses for the Navy': the reasons we commonly give for not being
the Pirate our brand needs us to be, such as: "But I don't have a
founder," "But I don't have a large advertising budget" and "But my
consumer doesn't want anything new in the category."
Every organization needs a little Constructive Piracy.
Including yours. Welcome to "The Pirate Inside," a new manifesto
for how the marketeer and marketing-led company of the future will
think and behave.
Whether it is Hadrian's Wall, Kendal Castle or the beautiful fells
of the Lake District - for thousands of years people have found a
certain elegance and utility in stone. Nestled amongst these common
relics are a multitude of massive stone monuments, built over 3,000
years before British shores were ever touched by Roman sandals.
Cumbria's 'megalithic' monuments are among Europe's greatest and
best-preserved ancient relics but are often poorly understood and
rarely visited. Cumbria's Prehistoric Monuments aims to dispel the
idea that these stones are merely 'mysterious'. Instead, within
this book you will find credible answers, using up-to-date
research, excavation notes, maps and diagrams to explore one of
Britain's richest archaeological landscapes. Featuring stunning
original photography and newly illustrated diagrams of every
megalithic site in the county, Adam Morgan Ibbotson invites you to
take a journey into a land sculpted by ancient hands.
Birthright: The Book of Man is a brilliant novel of science fiction
that carefully constructs a blueprint of mankind's history--social,
political, economic, scientific, and religious--for the next 18,000
years.
Birthright: The Book of Man is a brilliant novel of science fiction
that carefully constructs a blueprint of mankind's history--social,
political, economic, scientific, and religious--for the next 18,000
years.
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