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Digital marketing emerged as a natural response by companies and
vendors to leverage and benefit from the significant consumer
concentration on digital channels. This proliferation of IT
applications and the enormous presence of customers in digital
channels generate a large number of products and customer data.
Machine learning and artificial intelligence are game-changing
techniques in digital marketing to analyze this data. This analysis
helps marketers to personalize the sales tools toward individuals,
optimize their operations, and minimize expenditure. Contemporary
Approaches of Digital Marketing and the Role of Machine
Intelligence demonstrates relevant theories of digital marketing
along with tools, techniques, methods, and strategies. It also
identifies the research gaps for effective digital marketing tools,
techniques, and methods and builds a bridge between digital
marketing strategies and business plans for organizations. Covering
topics such as digital marketing, metaverse, and visitor
experience, this premier reference source is an essential resource
for business leaders and managers, marketers, IT managers, data
analysts, social media analysts, students and educators of higher
education, researchers, and academicians.
In the ever-evolving field of education, leaders face unprecedented
challenges that require effective crisis management and creative
problem-solving skills. The Covid-19 pandemic has further
highlighted the critical need for innovative approaches to
educational leadership to navigate through uncertainty, adapt to
rapid changes, and ensure the sustainability of educational
institutions. However, there is a significant research gap in this
area, with limited resources available to guide leaders in the
post-pandemic world. To address this pressing issue, Promoting
Crisis Management and Creative Problem-Solving Skills in
Educational Leadership offers a comprehensive solution. This book,
authored by renowned scholars and practitioners, provides a roadmap
for reimagining educational leadership and equipping leaders with
the necessary skills to thrive in challenging times. By exploring
various perspectives and drawing on real-world experiences, this
book empowers educational leaders to effectively manage crises,
inspire stakeholders, and guide their organizations toward success
and sustainability. With its focus on crisis management, innovative
problem-solving strategies, and the development of essential
leadership competencies, this book fills the void in the existing
literature. It not only offers insights into the unique challenges
posed by the post-pandemic world but also provides practical
guidance and actionable recommendations for leaders in educational
settings. By reading this book, scholars, policymakers,
researchers, and practitioners will gain valuable knowledge and
tools to navigate the complexities of educational leadership,
ensuring the continued growth and improvement of their
institutions.
Digital marketing emerged as a natural response by companies and
vendors to leverage and benefit from the significant consumer
concentration on digital channels. This proliferation of IT
applications and the enormous presence of customers in digital
channels generate a large number of products and customer data.
Machine learning and artificial intelligence are game-changing
techniques in digital marketing to analyze this data. This analysis
helps marketers to personalize the sales tools toward individuals,
optimize their operations, and minimize expenditure. Contemporary
Approaches of Digital Marketing and the Role of Machine
Intelligence demonstrates relevant theories of digital marketing
along with tools, techniques, methods, and strategies. It also
identifies the research gaps for effective digital marketing tools,
techniques, and methods and builds a bridge between digital
marketing strategies and business plans for organizations. Covering
topics such as digital marketing, metaverse, and visitor
experience, this premier reference source is an essential resource
for business leaders and managers, marketers, IT managers, data
analysts, social media analysts, students and educators of higher
education, researchers, and academicians.
Digital technology is changing the way we think, operate,
communicate, and avail services including education. In recent
years, there has been an increasing demand in the higher education
sector to implement digital transformation, especially in the way
we deliver education. Perspectives on Enhancing Learning Experience
Through Digital Strategy in Higher Education explores various
factors enhancing the learning experience, considers the impact of
digital strategy to enhance the learning experience, and analyzes
learning challenges and opportunities for students in the higher
education environment. The book also helps improve students'
perceptions, communication, quality of education, critical
thinking, self-learning, and satisfaction in higher education.
Covering key topics such as digital technology, critical thinking,
and digital innovation, this premier reference source is ideal for
industry professionals, administrators, policymakers, higher
education faculty, researchers, academicians, scholars,
practitioners, instructors, and students.
Digital technology is changing the way we think, operate,
communicate, and avail services including education. In recent
years, there has been an increasing demand in the higher education
sector to implement digital transformation, especially in the way
we deliver education. Perspectives on Enhancing Learning Experience
Through Digital Strategy in Higher Education explores various
factors enhancing the learning experience, considers the impact of
digital strategy to enhance the learning experience, and analyzes
learning challenges and opportunities for students in the higher
education environment. The book also helps improve students'
perceptions, communication, quality of education, critical
thinking, self-learning, and satisfaction in higher education.
Covering key topics such as digital technology, critical thinking,
and digital innovation, this premier reference source is ideal for
industry professionals, administrators, policymakers, higher
education faculty, researchers, academicians, scholars,
practitioners, instructors, and students.
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