Digital technology is changing the way we think, operate, communicate, and avail services including education. In recent years, there has been an increasing demand in the higher education sector to implement digital transformation, especially in the way we deliver education. Perspectives on Enhancing Learning Experience Through Digital Strategy in Higher Education explores various factors enhancing the learning experience, considers the impact of digital strategy to enhance the learning experience, and analyzes learning challenges and opportunities for students in the higher education environment. The book also helps improve students' perceptions, communication, quality of education, critical thinking, self-learning, and satisfaction in higher education. Covering key topics such as digital technology, critical thinking, and digital innovation, this premier reference source is ideal for industry professionals, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.

In the ever-evolving field of education, leaders face unprecedented challenges that require effective crisis management and creative problem-solving skills. The Covid-19 pandemic has further highlighted the critical need for innovative approaches to educational leadership to navigate through uncertainty, adapt to rapid changes, and ensure the sustainability of educational institutions. However, there is a significant research gap in this area, with limited resources available to guide leaders in the post-pandemic world. To address this pressing issue, Promoting Crisis Management and Creative Problem-Solving Skills in Educational Leadership offers a comprehensive solution. This book, authored by renowned scholars and practitioners, provides a roadmap for reimagining educational leadership and equipping leaders with the necessary skills to thrive in challenging times. By exploring various perspectives and drawing on real-world experiences, this book empowers educational leaders to effectively manage crises, inspire stakeholders, and guide their organizations toward success and sustainability. With its focus on crisis management, innovative problem-solving strategies, and the development of essential leadership competencies, this book fills the void in the existing literature. It not only offers insights into the unique challenges posed by the post-pandemic world but also provides practical guidance and actionable recommendations for leaders in educational settings. By reading this book, scholars, policymakers, researchers, and practitioners will gain valuable knowledge and tools to navigate the complexities of educational leadership, ensuring the continued growth and improvement of their institutions.

Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.

Digital technology is changing the way we think, operate, communicate, and avail services including education. In recent years, there has been an increasing demand in the higher education sector to implement digital transformation, especially in the way we deliver education. Perspectives on Enhancing Learning Experience Through Digital Strategy in Higher Education explores various factors enhancing the learning experience, considers the impact of digital strategy to enhance the learning experience, and analyzes learning challenges and opportunities for students in the higher education environment. The book also helps improve students' perceptions, communication, quality of education, critical thinking, self-learning, and satisfaction in higher education. Covering key topics such as digital technology, critical thinking, and digital innovation, this premier reference source is ideal for industry professionals, administrators, policymakers, higher education faculty, researchers, academicians, scholars, practitioners, instructors, and students.