Fills a gap in the market as the first comprehensive textbook to solely focus on Content Marketing; Desirable and essential reading for postgraduate and undergraduate courses across Content Marketing, Social Media Marketing, Digital Marketing. Pedagogical features include case studies, chapter objectives and summaries, end of Chapter Quiz and test bank of exam questions, PowerPoint slides to help lecturers structure classes.

Fills a gap in the market as the first comprehensive textbook to solely focus on Content Marketing; Desirable and essential reading for postgraduate and undergraduate courses across Content Marketing, Social Media Marketing, Digital Marketing. Pedagogical features include case studies, chapter objectives and summaries, end of Chapter Quiz and test bank of exam questions, PowerPoint slides to help lecturers structure classes.