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The globalization of marketing has brought about an interesting
paradox: as the discipline becomes more global, the need to
understand cultural differences becomes all the more crucial. This
is the challenge in an increasingly international marketplace and a
problem that the world's most powerful businesses must solve. From
this challenge has grown the exciting discipline of ethnic
marketing, which seeks to understand the considerable opportunities
and challenges presented by cultural and ethnic diversity in the
marketplace. To date, scholarship in the area has been lively but
disparate. This volume brings together cutting-edge research on
ethnic marketing from thought leaders across the world. Each
chapter covers a key theme, reflecting the increasing diversity of
the latest research, including models of culture change, parenting
and socialization, responses to web and advertising, role of space
and social innovation in ethnic marketing, ethnic consumer decision
making, religiosity, differing attitudes to materialism,
acculturation, targeting and ethical and public policy issues. The
result is a solid framework and a comprehensive reference point for
consumer researchers, students, and practitioners.
Islamic tourism is not purely motivated by religion; it also
includes participants pursuing similar leisure experiences to
non-Muslims, within the parameters set by Islam. Destinations are
therefore not necessarily locations where Shari'a or full Islamic
law is enforced. Demand for Islamic tourism destinations is
increasing as the Muslim population expands, with the market
forecast to be worth around US$238 billion. This book explores the
ever-widening gap between the religious, tourism, management and
education sectors. It provides practical applications, models and
illustrations of religious tourism and pilgrimage management from a
variety of international perspectives, and introduces theories and
models in an accessible structure. The book: - Includes a range of
contemporary case studies of religious and pilgrimage activities. -
Covers ancient, sacred and emerging tourist destinations. - Reviews
new forms of pilgrimage, faith systems and quasi-religious
activities. This book offers an engaging assessment of the linkages
and interconnections between Muslim consumers and the places they
visit. It provides an important analysis for researchers of
religious tourism, pilgrimage and related subjects.
The globalization of marketing has brought about an interesting
paradox: as the discipline becomes more global, the need to
understand cultural differences becomes all the more crucial. This
is the challenge in an increasingly international marketplace and a
problem that the world's most powerful businesses must solve. From
this challenge has grown the exciting discipline of ethnic
marketing, which seeks to understand the considerable opportunities
and challenges presented by cultural and ethnic diversity in the
marketplace. To date, scholarship in the area has been lively but
disparate. This volume brings together cutting-edge research on
ethnic marketing from thought leaders across the world. Each
chapter covers a key theme, reflecting the increasing diversity of
the latest research, including models of culture change, parenting
and socialization, responses to web and advertising, role of space
and social innovation in ethnic marketing, ethnic consumer decision
making, religiosity, differing attitudes to materialism,
acculturation, targeting and ethical and public policy issues. The
result is a solid framework and a comprehensive reference point for
consumer researchers, students, and practitioners.
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Hiromi - Another Mind (CD)
Hiromi; Contributions by Michael Bishop, Ahmad Jamal; Produced by Richard Evans, Ahmad Jamal
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R199
Discovery Miles 1 990
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Out of stock
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On the back of the CD case is a photo that is basically a heads-up
as to what you can expect from this debut album by 23-year-old jazz
pianist Hiromi Uehara. She is standing outside wearing a black
dress and a strange yellow-and-white wrap. Her face is turned up to
the sky, her eyes and mouth closed, her jaw clenched; her arms are
held straight down by her sides with her fingers splayed wide. It's
a stance that bespeaks intense energy and a certain defiance. Most
of the music contained in the CD seems to have been made in a
similar attitude, for better and, occasionally, for worse.
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Gloria
Sam Smith
CD
R407
Discovery Miles 4 070
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