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Hospitality Business Development analyses and evaluates the
different aspects of business growth routes and development
processes in the international hospitality industry. It considers
the essential features of the strategic business context, in which
any hospitality organisation operates, and: Explores the essential
requirements and challenges of hospitality business development,
and the implications which these present for hospitality operators.
Explains how differentiation and innovation can become key to
organizational success and provides you with the all of the skills
you need to implement your own business development Examines the
shifting nature of demand, evaluating consumers' behaviour and
relating the principles of customer centricity to the business
development function Is packed with case studies and industry
related examples, which cover a broad range of hospitality sectors
including in-flight catering, holiday homes, guest houses, licensed
retail, catering, international restaurants and hotels, ensuring
you have a thorough understanding of the international hospitality
business development This title also has a companion website for
lecturers with PowerPoint slides to aid teaching and learning.
Hospitality Business Development equips students and aspiring
hospitality managers with the necessary knowledge, expertise and
skills in business development. This book is a must-read for any
one studying or working in the hospitality industry.
Hospitality Business Development analyses and evaluates the
different aspects of business growth routes and development
processes in the international hospitality industry. It considers
the essential features of the strategic business context, in which
any hospitality organisation operates. Since the first edition, the
hospitality industry has evolved significantly with the emergence
of new entrants, new technologies and evolved global market
structures. This new edition has been updated to reflect these
developments in the field and includes the following: New
contemporary topics such as social enterprises, business models,
social capital, value proposition, co-creation and the sharing
economy. Examples and case studies on hospitality organisations
from across the world to demonstrate the globalisation of the
hospitality business. A new up-to-date standard for explaining the
hospitality business development concept, scope and process. This
book equips students and aspiring hospitality managers with the
necessary knowledge, expertise and skills in business development.
It is a must-read for anyone studying or working in the hospitality
industry.
Hospitality Business Development analyses and evaluates the
different aspects of business growth routes and development
processes in the international hospitality industry. It considers
the essential features of the strategic business context, in which
any hospitality organisation operates. Since the first edition, the
hospitality industry has evolved significantly with the emergence
of new entrants, new technologies and evolved global market
structures. This new edition has been updated to reflect these
developments in the field and includes the following: New
contemporary topics such as social enterprises, business models,
social capital, value proposition, co-creation and the sharing
economy. Examples and case studies on hospitality organisations
from across the world to demonstrate the globalisation of the
hospitality business. A new up-to-date standard for explaining the
hospitality business development concept, scope and process. This
book equips students and aspiring hospitality managers with the
necessary knowledge, expertise and skills in business development.
It is a must-read for anyone studying or working in the hospitality
industry.
Facilities planning for tourism, hospitality and events (THE) is an
important subject from both theoretical and applied perspectives,
as land, property and resources represent major components of the
foundation of the industry. As future managers, it is imperative
that students have a sound basic knowledge of property and the
various resources, systems and services associated with it.
Covering important contemporary subjects such as sustainable
planning and environmental management, this book considers the
planning, development and management of facilities operations from
several key perspectives, drawing upon the expertise of
complementary experts in the design, management and development of
THE facilities.
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