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This book is about promising collaborative avenues for connecting
Finland and India with value propositions for enterprises,
consumers and investors worldwide. The book covers institutional
and cultural differences and explains the logic of business
systems, entry modes, and managerial styles in both countries. It
draws on experience of successes and also failures to know what
should be done differently. It would also interest policymakers
that India's challenges of planting economic orchards in patches of
social desert and Finland's struggle to preserve a social paradise
against pulls and pressures of economic graveyards in Europe are
both solvable with attention to complementarities and synergies.
"From his long and rich experience of working with Finnish and
Indian companies and passionate research at IIM Ahmedabad in India,
and Aalto University and University of Tampere in Finland,
Professor Mathur has a very deep knowledge of how to do business in
both countries. Every company leader who considers starting
Finnish-Indian business should read this new book. This valuable
book will help companies entering new markets to flourish by
building robust sustainable business relations." - Paivi Leiwo,
Chairperson Oilon Oy, Lahti, Finland "This book is a treasure trove
of knowledge explaining the business opportunities, policies,
cultures, institutions, country trajectories and nuances pertaining
to Finland and India. The author has worked in business, government
and academia in India and abroad. He has also had a long
association with Finland and is able to bring you an insider's
perspective of both countries" - Ambassador Ashok Sharma "The
author's deep insider experience in the two countries enables him
make very sharp observations on both sides. This book will
definitely help in understanding the cultural differences and
making interactions and communications smoother. " - Iiro Rossi,
Managing Director, Holiday Club Resorts, Helsinki "This book is a
delightful and important guide for those who want to do business
between Finland and India. It brings you the numerous business
opportunities which wait to be availed, and highlights the deep
understanding of the author of the culture and institutional
environment of both countries. Read this book, learn and be
surprised!" - Niina Nummela, Vice Dean, Professor of International
Business, Turku School of Economics, University of Turku, Finland
"This book is a reflection of Ajeet's penchant for deep research
and ability to structure and articulate content. This book will be
extremely helpful to those who want to develop Indo-Finnish
business relations specifically and international business in
general. Sonata is currently engaged with business in Finland" -
Srikar Reddy, Managing Director, Sonata Software Limited, Bangalore
Have you wondered why international business seems magically simple
in text books but inescapably complex in reality? With
international business pushing horizons, cross-border activity is
rampant and national boundaries are getting blurred. Economies have
opened their doors and globalization is the watchword of the hour.
Strategies for the Future explores the opportunities of a mingling
world with remarkably discerning anecdotes and hands you the tools
to master international trade. Professor Ajeet N. Mathur helps you
formulate assumptions and make decisions under uncertainty in
response to differences in business environments, national
competitiveness, and regional and global strategies of other
business players. As part of a competitive global village, this
book is indispensable for any manager or entrepreneur bounding
forward in the promising world of international business.
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