As consumers wrestle with tightening credit, economic uncertainties, unemployment, debt, the housing crises, global unrest, and prognostications of doom and gloom, doing something different is more important than ever. Repositioning, reengineering, reinventing, renewing, rejuvenating and reenergizing are all rising in priority as they relate to improving businesses, careers, hopes, dreams, personal development and life in general.
Life improvement, battling status quo, the pursuit of happiness, and dealing with change are all or in part, on the mind of many today. All of these are related to improvement, and doing things again or different. "RE: " is the response to the point in time, life and history that our generation is in.
Wishing and hoping are not strategies of action. "RE: " will motivate you to take the necessary action, make the necessary decisions, and take the necessary control of your life, direction and future so that you can live the life you want and live it the way you want to live it.
"RE: " offers tools, tips and techniques to further the knowledge, skills and resources for growth and development and most of all improvement, presented as re-structured knowledge into bite-sized solutions for all readers.

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.
Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.