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For courses in Strategic Management and Business Policy. Utilise a
strategic management model to learn and apply key concepts Picking
up where the popular previous editions left off, Concepts in
Strategic Management and Business Policy: Globalization, Innovation
and Sustainability, 15th Edition further sharpens and modernises
this classic text's approach to teaching strategy with an emphasis
on globalisation, innovation, and sustainability. Throughout, the
authors equip students with the strategic concepts they will need
to know as they face the issues that all organisations must build
upon to push their businesses forward. In this edition, Alan
Hoffman and Chuck Bamford offer a fresh perspective to this
extraordinarily well -researched and practically crafted lesson.
Also included is a new chapter on global strategy.
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