A no-holds-barred rampage through gigs, clubs, boardrooms, drugs and booze, mad scenes, brilliant signings, machine gun quotes and a resilient wild spirit. Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's about being plugged into the mystical electricity and about surfing on the wild energy. It's about how to fuck up and how to survive and be sustained by the holy grail of the high decibel. No-one captures this wild feral spirit better than Alan McGee whose helter-skelter career through music has made him a major force. Wilder than his bands, more out of control than his most lunatic singer, more driven than his contemporaries and closer in spirit to the rock'n'roll star he could never be himself, McGee was always in a rush. Creation would sign people and not just the music. McGee understood that running an indie label is mainly about the charisma, the game changers, the iconography and the story. It's about never being boring. His ability to start a raw power ruckus brought the visceral danger back to a moribund mid-eighties music scene. His nose for danger and his ear for classic guitar rock'n'roll brought us The Jesus and Mary Chain, Primal Scream, My Bloody Valentine, Teenage Fanclub and Ride before topping out in the nineties with the biggest band in the world, Oasis. By no means a conventional instruction manual or business book, How To Run an Indie Label tells you everything you need to know about how to be a creative force.

A no-holds-barred rampage through gigs, clubs, boardrooms, drugs and booze, mad scenes, brilliant signings, machine gun quotes and a resilient wild spirit. Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's about being plugged into the mystical electricity and about surfing on the wild energy. It's about how to fuck up and how to survive and be sustained by the holy grail of the high decibel. No-one captures this wild feral spirit better than Alan McGee whose helter-skelter career through music has made him a major force. Wilder than his bands, more out of control than his most lunatic singer, more driven than his contemporaries and closer in spirit to the rock'n'roll star he could never be himself, McGee was always in a rush. Creation would sign people and not just the music. McGee understood that running an indie label is mainly about the charisma, the game changers, the iconography and the story. It's about never being boring. His ability to start a raw power ruckus brought the visceral danger back to a moribund mid-eighties music scene. His nose for danger and his ear for classic guitar rock'n'roll brought us The Jesus and Mary Chain, Primal Scream, My Bloody Valentine, Teenage Fanclub and Ride before topping out in the nineties with the biggest band in the world, Oasis. By no means a conventional instruction manual or business book, How To Run an Indie Label tells you everything you need to know about how to be a creative force.

'Essential reading for anyone interested in the heady, vulgar, marvellous miasma of British music and culture in the nineties' - Irving Welsh 'A true believer in the power of music and more importantly a believer in the people that make music. He gave me and many more like me a chance to change my life' - Noel Gallagher Alan McGee's Creation Stories is a star-studded, outrageous, funny and anarchic account of the record label he set up and the bands that defined an era, including Primal Scream and Oasis. A charismatic Glaswegian who partied just as hard as any of the acts on his notoriously hedonistic label, Alan McGee became an infamous character in the world of music in the nineties. In Creation Stories he tells his story in depth for the first time, from leaving school at sixteen to setting up the Living Room club in London which showcased many emerging indie bands, from managing the Jesus and Mary Chain to co-founding Creation when he was only twenty-three. His label brought us acts like My Bloody Valentine, House of Love, Ride and, of course, Primal Scream. Embracing acid house, Alan decamped to Manchester and hung out at the Hacienda. His drug-induced breakdown, when it came, was dramatic. But as he climbed back to sobriety, he oversaw Oasis's rise to become one of the biggest bands in the world. Alan himself becoming one of the figureheads of Britpop. Having sold the label to Sony to stave off bankruptcy, he became disenchanted with the increasingly corporate ethos and left in 1999. Since then he's continued to be an influential figure in the music industry, managing the Libertines and setting up a new label, 359 Music, with Cherry Red. 'Studded with diamond anecdotes . . . From mixing sound for My Bloody Valentine on mushrooms, via driving motorists off the road by commissioning billboard posters of Kevin Rowland flashing his pants, to escorting Carl Barat to A&E with one eyeball hanging out of its socket, the book bursts with tall-but-true tales.' - NME

How To Run an Indie Label tells you everything you need to know about how to be a creative force. Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's about being plugged into the mystical electricity and about surfing on the wild energy. It's about how to fuck up and how to survive and be sustained by the holy grail of the high decibel. No-one captures this wild feral spirit better than Alan McGee whose helter skelter career through music has made him a major force. Wilder than his bands, more out of control than his most lunatic singer, more driven than his contemporaries and closer in spirit to the rock n roll star he could never be himself, McGee was always in a rush. Creation would sign people and not just the music. McGee understood that running an indie label is mainly about the charisma, the game changers, the iconography and the story. It's about never being boring. His ability to start a raw power ruckus brought the visceral danger back to a moribund mid-eighties music scene. His nose for danger and his ear for classic guitar rock n roll brought us Jesus and Mary Chain, Primal Scream, My Bloody Valentine, Teenage Fan Club and Ride before topping out in the nineties with the biggest band in the world, Oasis. By no means a conventional instruction manual or business book How To Run an Indie Label tells you everything you need to know about how to be a creative force.