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Broadcast Announcing Worktext, now in its fifth edition, remains
one of the best resources for those looking to gain the skills,
techniques, and procedures necessary to enter the competitive field
of broadcast performance. Written accessibly, with easy-to-digest
modules and practice projects, this book encourages active
participation from readers to help develop their talent on air. In
addition to the principles of good performance, the book addresses
the importance of the audience and how to communicate effectively
to diverse groups. The book combines traditional teaching with
practical experience, and includes sample scripts and self-study
exercises to allow for a practical, hands-on application of key
concepts. The fifth edition, expanded throughout, features updates
about performance on the Internet and social media, as well as
content about podcasting and audio performance. A new chapter on
international media offers readers a look at media performance and
career possibilities around the world. This book is an invaluable
resource for any student of journalism, communication, or public
relations looking to enhance their media performance skills. A
detailed accompanying website features audio-clips, sample test
questions, and a Professionals' Comment Bank setting out experience
and advice from working pros.
Broadcast Announcing Worktext, now in its fifth edition, remains
one of the best resources for those looking to gain the skills,
techniques, and procedures necessary to enter the competitive field
of broadcast performance. Written accessibly, with easy-to-digest
modules and practice projects, this book encourages active
participation from readers to help develop their talent on air. In
addition to the principles of good performance, the book addresses
the importance of the audience and how to communicate effectively
to diverse groups. The book combines traditional teaching with
practical experience, and includes sample scripts and self-study
exercises to allow for a practical, hands-on application of key
concepts. The fifth edition, expanded throughout, features updates
about performance on the Internet and social media, as well as
content about podcasting and audio performance. A new chapter on
international media offers readers a look at media performance and
career possibilities around the world. This book is an invaluable
resource for any student of journalism, communication, or public
relations looking to enhance their media performance skills. A
detailed accompanying website features audio-clips, sample test
questions, and a Professionals' Comment Bank setting out experience
and advice from working pros.
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