From its inception in 1932, overseas broadcasting by the BBC quickly became an essential adjunct to British diplomatic and foreign policy objectives. For this reason, the World Service was considered the primary means of engaging with attitudes and opinions behind the Iron Curtain during the Cold War. Although funded by government Grant-in-Aid, the Service's editorial independence was enshrined in the BBC's Charter, Licence and Agreement. London Calling explores the delicate balance of power that lay in the relations between Whitehall and the World Service during the Cold War. This book also assesses the nature and impact of the World Service's programmes on listeners living in the Eastern bloc countries. In doing so, it traces the evolution of overseas broadcasting from Britain alongside the political, diplomatic and fiscal challenges that the country faced right up to the Suez crisis and the 1956 Hungarian uprising. These were defining experiences for the United Kingdom's international broadcaster that, as a consequence, helped shape and define the BBC World Service as we know it today. London Calling is an important study for anyone interested in the media and foreign policy histories of Great Britain or the history of the Cold War more generally. Winner of the Longman History Today Book of the Year Award 2015

Diasporas and Diplomacy analyzes the exercise of British soft power through the BBC s foreign language services, and the diplomatic role played by their diasporic broadcasters. The book offers the first historical and comparative analysis of the corporate cosmopolitanism that has characterized the work of the BBC s international services since the inception of its Empire Service in 1932 from radio to the Internet.

A series of empirically-grounded case studies, within a shared analytical framework, interrogate transformations in international broadcasting relating to:

• colonialism and corporate cosmopolitanism
• diasporic and national identities
• public diplomacy and international relations
• broadcasters and audiences

The book will be of interest to students and scholars of sociology and anthropology, media and cultural studies, journalism, history, politics, international relations, as well as of research methods that cross the boundaries between the Social Sciences and Humanities. It will also appeal to broadcast journalists and practioners of strategic communication."

Diasporas and Diplomacy analyzes the exercise of British 'soft power' through the BBC's foreign language services, and the diplomatic role played by their diasporic broadcasters. The book offers the first historical and comparative analysis of the 'corporate cosmopolitanism' that has characterized the work of the BBC's international services since the inception of its Empire Service in 1932 - from radio to the Internet. A series of empirically-grounded case studies, within a shared analytical framework, interrogate transformations in international broadcasting relating to: colonialism and corporate cosmopolitanism diasporic and national identities public diplomacy and international relations broadcasters and audiences The book will be of interest to students and scholars of sociology and anthropology, media and cultural studies, journalism, history, politics, international relations, as well as of research methods that cross the boundaries between the Social Sciences and Humanities. It will also appeal to broadcast journalists and practioners of strategic communication.

From its inception in 1932, overseas broadcasting by the BBC quickly became an essential adjunct to British diplomatic and foreign policy objectives. For this reason, the World Service was considered the primary means of engaging with attitudes and opinions behind the Iron Curtain during the Cold War. Although funded by government Grant-in-Aid, the Service's editorial independence was enshrined in the BBC's Charter, Licence and Agreement. London Calling explores the delicate balance of power that lay in the relations between Whitehall and the World Service during the Cold War. This book also assesses the nature and impact of the World Service's programmes on listeners living in the Eastern bloc countries. In doing so, it traces the evolution of overseas broadcasting from Britain alongside the political, diplomatic and fiscal challenges that the country faced right up to the Suez crisis and the 1956 Hungarian uprising. These were defining experiences for the United Kingdom's international broadcaster that, as a consequence, helped shape and define the BBC World Service as we know it today. London Calling is an important study for anyone interested in the media and foreign policy histories of Great Britain or the history of the Cold War more generally. Winner of the Longman History Today Book of the Year Award 2015