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This book provides a management perspective on the full historical,
contemporary, and geographic landscape of hospitality and tourism
(H&T) in Africa. In so doing, it critically assesses and
challenges the applicability of Western theories within the African
context and draws attention to the insights offered by African
management concepts. A variety of key topics are examined,
including, for example, H&T management practices and management
innovation in Africa, the drivers of and variation in uptake of
Western management practices, policies and strategies to promote
the development of H&T organizations, the influence of
management practices on the competitiveness of African countries as
tourism destinations, and areas for improvement of H&T
organizations in Africa in the digital age. The approach is
multidisciplinary. Both local and global perspectives are presented
by authors from Africa, Europe, North America, and Asia, with
inclusion of intra- and inter-country comparisons. This book will
be essential reading for scholars, students, businesses, and policy
makers with an interest in H&T in Africa.
This book provides a management perspective on the full historical,
contemporary, and geographic landscape of hospitality and tourism
(H&T) in Africa. In so doing, it critically assesses and
challenges the applicability of Western theories within the African
context and draws attention to the insights offered by African
management concepts. A variety of key topics are examined,
including, for example, H&T management practices and management
innovation in Africa, the drivers of and variation in uptake of
Western management practices, policies and strategies to promote
the development of H&T organizations, the influence of
management practices on the competitiveness of African countries as
tourism destinations, and areas for improvement of H&T
organizations in Africa in the digital age. The approach is
multidisciplinary. Both local and global perspectives are presented
by authors from Africa, Europe, North America, and Asia, with
inclusion of intra- and inter-country comparisons. This book will
be essential reading for scholars, students, businesses, and policy
makers with an interest in H&T in Africa.
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