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Rhetorical scholarship has for decades relied solely on culture to
explain persuasive behavior. While this focus allows for deep
explorations of historical circumstance, it neglects the powerful
effects of biology on rhetorical behavior - how our bodies and
brains help shape and constrain rhetorical acts. Not only is the
cultural model incomplete, but it tacitly endorses the fallacy of
human exceptionalism. By introducing evolutionary biology into the
study of rhetoric, this book serves as a model of a biocultural
paradigm. Being mindful of biological and cultural influences
allows for a deeper view of rhetoric, one that is aware of the
ubiquity of persuasive behavior in nature. Human and nonhuman
animals, and even some plants, persuade to survive - to live, love,
and cooperate. That this broad spectrum of rhetorical behavior
exists in the animal world demonstrates how much we can learn from
evolutionary biology. By incorporating scholarship on animal
signaling into the study of rhetoric, the author explores how
communication has evolved, and how numerous different species of
animals employ similar persuasive tactics in order to overcome
similar problems. This cross-species study of rhetoric allows us to
trace the origins of our own persuasive behaviors, providing us
with a deeper history of rhetoric that transcends the written and
the televised, and reveals the artifacts of our communicative past.
The Sensory Modes of Animal Rhetorics: A Hoot in the Light presents
the latest research in animal perception and cognition in the
context of rhetorical theory. Alex C. Parrish explores the science
of animal signaling that shows human and nonhuman animals share
similar rhetorical strategies-such as communicating to manipulate
or persuade-which suggests the vast impact sensory modalities have
on communication in nature. The book demonstrates new ways of
seeing humans and how we have separated ourselves from, and
subjectified, the animal rhetor. This type of cross-species study
allows us to trace the origins of our own persuasive behaviors,
providing a deeper and more inclusive history of rhetoric than ever
before.
The Sensory Modes of Animal Rhetorics: A Hoot in the Light presents
the latest research in animal perception and cognition in the
context of rhetorical theory. Alex C. Parrish explores the science
of animal signaling that shows human and nonhuman animals share
similar rhetorical strategies-such as communicating to manipulate
or persuade-which suggests the vast impact sensory modalities have
on communication in nature. The book demonstrates new ways of
seeing humans and how we have separated ourselves from, and
subjectified, the animal rhetor. This type of cross-species study
allows us to trace the origins of our own persuasive behaviors,
providing a deeper and more inclusive history of rhetoric than ever
before.
Rhetorical scholarship has for decades relied solely on culture to
explain persuasive behavior. While this focus allows for deep
explorations of historical circumstance, it neglects the powerful
effects of biology on rhetorical behavior - how our bodies and
brains help shape and constrain rhetorical acts. Not only is the
cultural model incomplete, but it tacitly endorses the fallacy of
human exceptionalism. By introducing evolutionary biology into the
study of rhetoric, this book serves as a model of a biocultural
paradigm. Being mindful of biological and cultural influences
allows for a deeper view of rhetoric, one that is aware of the
ubiquity of persuasive behavior in nature. Human and nonhuman
animals, and even some plants, persuade to survive - to live, love,
and cooperate. That this broad spectrum of rhetorical behavior
exists in the animal world demonstrates how much we can learn from
evolutionary biology. By incorporating scholarship on animal
signaling into the study of rhetoric, the author explores how
communication has evolved, and how numerous different species of
animals employ similar persuasive tactics in order to overcome
similar problems. This cross-species study of rhetoric allows us to
trace the origins of our own persuasive behaviors, providing us
with a deeper history of rhetoric that transcends the written and
the televised, and reveals the artifacts of our communicative past.
For this edited volume, the editors solicited chapters that
investigate the place of nonhuman animals in the purview of
rhetorical theory; what it would mean to communicate beyond the
human community; how rhetoric reveals our "brute roots." In other
words, this book investigates themes that enlighten us about likely
or possible implications of the animal turn within rhetorical
studies. The present book is unique in its focus on the call for
nonanthropocentrism in rhetorical studies. Although there have been
many hints in recent years that rhetoric is beginning to consider
the implications of the animal turn, as yet no other anthology
makes this its explicit starting point and sustained objective.
Thus, the various contributions to this book promise to further the
ongoing debate about what rhetoric might be after it sheds its
long-standing humanistic bias.
For this edited volume, the editors solicited chapters that
investigate the place of nonhuman animals in the purview of
rhetorical theory; what it would mean to communicate beyond the
human community; how rhetoric reveals our "brute roots." In other
words, this book investigates themes that enlighten us about likely
or possible implications of the animal turn within rhetorical
studies. The present book is unique in its focus on the call for
nonanthropocentrism in rhetorical studies. Although there have been
many hints in recent years that rhetoric is beginning to consider
the implications of the animal turn, as yet no other anthology
makes this its explicit starting point and sustained objective.
Thus, the various contributions to this book promise to further the
ongoing debate about what rhetoric might be after it sheds its
long-standing humanistic bias.
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