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This book provides the reader with a comprehensive, relevant, and
visually rich insight into the world of research methods
specifically aimed at product designers. It includes practical case
studies and tutorials that will inform, inspire and help you to
conduct product design research better. Product designers need a
comprehensive understanding of research methods as their day-to-day
work routinely involves them observing people, asking questions,
searching for information, making and testing ideas, and ultimately
generating 'solutions' to 'problems'. Manifest in the design
process is the act of research. Huge technological advances in
information, computing and manufacturing processes also offer
enormous opportunities to product designers such as the development
of 'intelligent' products and services, but at the same time raise
important research questions that need to be dealt with. Product
designers are, in many ways, best placed to address these
challenges because of the manner in which they apply their design
thinking to problems. This book demonstrates in a clear, highly
visual and structured fashion how research methods can support
product designers and help them address the very real issues the
world currently faces in the 21st century.
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Atmosvuur
Jan Braai
Hardcover
R590
R425
Discovery Miles 4 250
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