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Tourists all over the world welcome unique creative experiences
that enrich and inspire them when they travel. This is called
Creative Tourism, and it is different from other types of tourism.
But why is it needed, and how does one go about developing it?
You'll find answers to these questions and more in this book which
is based on and draws from the proceedings of a Santa Fe &
UNESCO International Conference on Creative Tourism. Held in Santa
Fe, New Mexico, USA, from September 28 to October 2, 2008, this
first-of-a-kind conference brought together delegates from sixteen
countries around the world to engage in a global conversation about
how best to leverage the tourism sector for community and economic
development. In other words, how tourism can best be organized and
practiced to enhance economic benefits to cities, provinces, and
countries globally. Conceived, in large part, through the efforts
of members of UNESCO's Creative Cities Network, the conference was
designed to bridge theory and practice, as well as provide a forum
for sharing ideas and best practices. In this book you will find
not only a collection of essays by some of the thought pioneers in
the emerging and still evolving field of Creative Tourism, but also
a wide array of resources, including many practical examples and
illustrations of Creative Tourism in practice from around the
world. At a time when activities and initiatives aimed at promoting
tourism in a competitive economy have become essential, the notion
of Creative Tourism captured in this book offers a life line that
cannot and should not be ignored. Creative Tourism: A Global
Conversation should be required reading for all tourism and
community/economic/cultural development professionals, artists,
elected and appointed public officials, and tourists who are
seeking destinations that offer customized, creative, experiential,
authentic, and meaningful experiences that are tied to the
uniqueness and spirit of a place.
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