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In this essential introduction to contemporary printed textile
design, designer and educator Alex Russell explores creative and
commercial studio practice, including: - developing sophisticated
skills with image and colour - how to make effective use of context
in your work - strategies for a career in design You'll learn how
history and technology shape print design, plus how to balance
innovation with industry requirements, including fashion, home
interiors, giftware and stationery. There's practical advice on
developing a professional portfolio, and how good communication
skills can get your work noticed. This updated edition includes
expanded sections on digital design and social media, and their
impact on portfolio development, manufacturing, and promotion, as
well as advice on establishing an ethical, sustainable practice for
the future.
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