1918 marked the end of a golden era: it was the year that Gustav Klimt, Egon Schiele, Koloman Moser, and Otto Wagner died. Artistic activity, however, had already freed itself of their influence. Hardly affected by the political disruptions taking plac e, artists in the countries of the former Austro - Hungarian monarchy were busily productive, driven by a desire for a new start. The period between the two World Wars is characterised in the arts by international networks that transcended political and id eological borders. A lively artistic exchange took place, stimulating constructive, expressionist, and fantastic tendencies. An increasingly important role was played by magazines that disseminated new positions. The outbreak of World War II abruptly inter rupted these cosmopolitan art networks. This publication examines the fascinating, artistically fruitful epoch between the wars.

Profilierte Autoren prasentieren anhand konkreter Anwendungsbeispiele innovative und akademisch fundierte Konzepte, Tools, Methoden und Verfahren, die den unter den verscharften Marktbedingungen notigen Professionalisierungsschub im Finanzdienstleistungsmarketing unterstutzen und umsetzen."