Rheology: Concepts, Methods, and Applications, Fourth Edition provides a thorough historical and theoretical grounding in the field and introduces rheology as the method for solving many practical problems in materials science and engineering. This new edition has been updated to include new evidence-based methods and applications, coverage of non-Newtonian properties and their effect on material processing, heterogeneity in flow, rheology of highly concentrated emulsions and suspensions, viscosity and viscoelastic behavior of nanocomposites, the behavior of supramolecular solutions, rheology of gels, deformation-induced anisotropy, conformation changes during flow and molecular orientation. The book is practical and relevant for industry, but also consistent with rheology courses in academia, making it relevant to both academics and accomplished rheologists in industry.

The pursuit of the golden balance between oversimplification and overload with theory has always been the primary goal of every author of book on rheology. Rheology. Concepts, Methods, and Applications, 2nd Ed. is a tool for chemists and chemical engineers to solve many practical problems. They have to learn what to measure, how to measure, and what to do with the data. But, the learning process should not take users away from their major goals, such as manufacturing quality products, developing new materials, analysis of material durability.

In the book various aspects of theoretical rheology as well as methods of measurement and raw data treatment and how to use rheological methods in different groups of products are discusses.

The authors share their experiences of many years of experimental studies and teaching to show use of rheology in studies of materials. They and were very meticulous in giving historical background of contributors to rheology as a science and as the method of solving many practical problems.

This book is very useful as a teaching tool in universities and colleges because it is consistent with programs of rheology courses. Practicality of this book will prepare students for typical tasks in industry. Equally it serves the industry and accomplished rheologists because it contains expert advice of two very famous and accomplished scientists and teachers who know discoveries first-hand because they may have taken part in some of them.
introductory rheology for students and scientistseasy to understandmany practical examples

Rheology: Concepts, Methods and Applications, Third Edition provides a thorough historical and theoretical grounding in the field, and introduces rheology as the method of solving many practical problems in materials science and engineering. The book is practical and relevant for industry, but is also consistent with rheology courses in academia, making it relevant to both academics and accomplished rheologists in industry. The first four chapters discuss various aspects of theoretical rheology and, through examples from numerous studies, show how particular theories, models, or equations can be used in solving different problems. The shared experience and insight contained in these chapters assists practitioners carrying out rheological studies in generating relevant data. This helps to avert costly errors in analysis which are common when data are generated under the wrong conditions, or are incorrectly used. The fifth chapter covers methods of measurement and treatment of raw data-eight groups of methods are discussed in this chapter, providing the reader with many options for experimentation, along with guidance on where and how to use them properly. The final chapter demonstrates how to use rheological methods for different groups of products and manufacturing methods. The usefulness of chemorheological (rheokinetical) measurements is also emphasized. The chapter has a particular emphasis on real-world applications of rheology, and gives practical guidance to enable materials scientists to gather data and solve problems using these methods. This book is a systematic presentation of the subject of rheology-written by two of the foremost researchers in the field-showing the subject as an interrelated system of concepts, principal phenomena, experimental methods, and directions of their application. It also links with other branches of theoretical and applied sciences.