Watching While Black Rebooted: The Television and Digitality of Black Audiences examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences. Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming.  

Since slavery, African and African American humor has baffled, intrigued, angered, and entertained the masses. Rolling centers Blackness in comedy, especially on television, and observing that it is often relegated to biopics, slave narratives, and the comedic. But like W. E. B. DuBois's ideas about double consciousness and Racquel Gates's extension of his theories, we know that Blackness resonates for Black viewers in ways often entirely different than for white viewers. Contributors to this volume cover a range of cases representing African American humor across film, television, digital media, and stand-up as Black comic personas try to work within, outside, and around culture, tilling for content. Essays engage with the complex industrial interplay of Blackness, white audiences, and comedy; satire and humor on media platforms; and the production of Blackness within comedy through personal stories and interviews of Black production crew and writers for television comedy. Rolling illuminates the inner workings of Blackness and comedy in media discourse.

Since slavery, African and African American humor has baffled, intrigued, angered, and entertained the masses. Rolling centers Blackness in comedy, especially on television, and observing that it is often relegated to biopics, slave narratives, and the comedic. But like W. E. B. DuBois's ideas about double consciousness and Racquel Gates's extension of his theories, we know that Blackness resonates for Black viewers in ways often entirely different than for white viewers. Contributors to this volume cover a range of cases representing African American humor across film, television, digital media, and stand-up as Black comic personas try to work within, outside, and around culture, tilling for content. Essays engage with the complex industrial interplay of Blackness, white audiences, and comedy; satire and humor on media platforms; and the production of Blackness within comedy through personal stories and interviews of Black production crew and writers for television comedy. Rolling illuminates the inner workings of Blackness and comedy in media discourse.

Even after a rise in gay and Black representation and production on TV in the 1990s, the sitcom became a "generic closet," restricting Black gay characters with narrative tropes. Drawing from 20 interviews with credited episode writers, key show-runners, and Black gay men, The Generic Closet situates Black-cast sitcoms as a unique genre that uses Black gay characters in service of the series' heterosexual main cast. Alfred L. Martin, Jr., argues that the Black community is considered to be antigay due to misrepresentation by shows that aired during the family viewing hour and that were written for the imagined, "traditional" Black family. Martin considers audience reception, industrial production practices, and authorship to unpack the claim that Black gay characters are written into Black-cast sitcoms such as Moesha, Good News, and Let's Stay Together in order to closet Black gayness. By exploring how systems of power produce ideologies about Black gayness, The Generic Closet deconstructs the concept of a monolithic Black audience and investigates whether this generic closet still exists.

Even after a rise in gay and Black representation and production on TV in the 1990s, the sitcom became a "generic closet," restricting Black gay characters with narrative tropes. Drawing from 20 interviews with credited episode writers, key show-runners, and Black gay men, The Generic Closet situates Black-cast sitcoms as a unique genre that uses Black gay characters in service of the series' heterosexual main cast. Alfred L. Martin, Jr., argues that the Black community is considered to be antigay due to misrepresentation by shows that aired during the family viewing hour and that were written for the imagined, "traditional" Black family. Martin considers audience reception, industrial production practices, and authorship to unpack the claim that Black gay characters are written into Black-cast sitcoms such as Moesha, Good News, and Let's Stay Together in order to closet Black gayness. By exploring how systems of power produce ideologies about Black gayness, The Generic Closet deconstructs the concept of a monolithic Black audience and investigates whether this generic closet still exists.

Watching While Black Rebooted: The Television and Digitality of Black Audiences examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences. Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming.