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This book contributes to the emerging field of media linguistics.
It provides a map of the discipline and broadens the theoretical
and empirical scope. This will be of interest to scholars and
researchers of linguistics, media studies, media sociology across
the world.
Waggish Coquetry in South Asian Street Communication critically
examines the role of coquettish remarks in urban life of South
Asia, in the context of the sociology and linguistics of South
Asian street communication. Ali R. Fatihi explores the design and
structure of coquetry, and in so doing sheds light on the role of
gendered street communication as a type of sexual harassment.
Fatihi takes up the semiology of the street, focusing on the street
as the locus of communication and its meaning in the community. The
book also describes the role of metaphors in coquettish remarks,
placing them in the context of the anthropology and sociology of
streets, and male behavior therein.
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