This book spotlights the role that contemporary art will play in Saudi Arabia's new push for cultural diplomacy as well as sweeping reform in the country. As the Kingdom mobilises its vast resources behind the economic and social priorities of its Vision 2030 strategy and seeks new terms of engagement with the international community, art is set to take centre stage. Rooted in Saudi Arabia's own traditions and contemporary practices, a barrage of planned events, installations, public projects, biennales and museum openings are beginning to draw in many from the international art community. This book looks at both the historic and contemporary contexts for this recent state-led focus on art in the Kingdom; at how its planned events and programmes stand apart, in resource, scale and ambition, from seemingly similar initiatives coming from that region; and at both the opportunities and pitfalls, not just for the burgeoning art world of Saudi Arabia, but for practitioners and professionals around the world.